A Knowledge Warehouse for Distributor Sales Representatives
Solaris Paper, formerly known as Oasis Brands, has rolled out product changes to select paper towel SKUs in an effort to continue their commitment to added value and sustainability for their paper products. These subtle modifications include adding a new product to the Livi VPG line and also enhancing the Livi Basic multi-fold towel. Read on to learn more about these changes, and understand how they’ll effect your customers.
Fact: About 70% of Americans over the age of 65 years will need long-term care services during their lifetime. By 2020, this number is expected to exceed 12 million. (Prudential Research Report: Long Term Care Cost Study, 2010.) The Baby Boomer generation is the largest US age demographic- in fact, over the next 20 years, the number of Americans age 65 and older will more than double to 71 million, comprising roughly 20% of the U.S. population. It’s not all senior citizens in LTC facilities, however. Did you know that a staggering 40% of people receiving long-term care are working-age...
The market these days has been seeing a significant green shift in product choices- in any given retail store, there could be anywhere from one to five different manufacturers for green cleaning products! Years ago, if consumers wanted greener cleaning, they chose from baking soda, vinegar, or ammonia to clean. Now, there is a growing amount of more specialized options, giving customers nearly as much variety in eco-friendly cleaning lines as there are in traditional cleaning product lines! This is great news for your customers. Earth Friendly Products in Distribution One of the early innovators of green cleaning is Earth...
Procter & Gamble has recently released several sell sheets that can be easily customized for your specific customer base, and with a distributor’s unique product numbers. There is even a space to add in a DSR’s own contact information and company logo! These sheets are easily edited right in Adobe Reader and require no confusing file conversions saving you time while offering the ability to use a professional looking sell sheet, taking just a few minutes to finalize. Simply verify the product name and then just add in the manufacturing number, ordering number, size, case/quantity, and contact information —...
Through the end of the year, Henkel is offering a special promotion on Dial DUO Foam Dispensers and soap! I know what you’re thinking- “My customer’s already have hand soap dispensers!” But did you know…1000 consumers were asked which soap dispenser they’d prefer to use in a public restroom, and 86% preferred Dial over GOJO or an unnamed dispenser. Now, as a DSR, you are eligible for a $3 Spiff per case on all new sales of Dial DUO refills! Customers, when asked why they prefer Dial, stated that they enjoy the smell, know the brand, and they appreciate the...
If this winter will be anything like last year, the majority of the country should be preparing for a long, cold, snowy winter. (Great for shovel sales, bad for us.) As you would expect, being cooped up indoors for months on end with the heat blasting creates a perfect environment for germs to shack up with their unwilling hosts. While the CDC jury is still out on the severity of this year’s flu season, it’s always better to prepare for the worst, especially considering we may be in for a rough season overall. In the sales and distribution industry, the...
Would you have a pint of beer with a perfect stranger? What if you had to share the same cup? I’m sure most people would cringe at the idea, simply because you just never know where that mouth has been. That is exactly why in commercial applications, the law requires a third sink sanitation system. Without this important third step, infectious diseases can easily be spread through beer glasses, spoons, or anything that comes in contact with a stranger’s bodily fluids. There’s a conveniently packaged, pre-portioned product on the market for sanitizing purposes called Steramine 1-G. In a handy tablet...
Everyone has trash. As a distributor sales representative, it’s up to you to really dive in and get to know your customer’s garbage! Now, I’m not implying that you become nosy, or that you physically dive in and swim around in refuse (unless of course you’re into that sort of thing.) In fact, knowing your customer’s garbage is as easy as downloading a training app from Heritage Bag, designed to turn garbage greenhorns into can liner consultants! With this one, convenient app you can become a garbage solutions expert, readily advising your customers on the pros and cons of the...
While it’s winding down, it is still summertime, and along with that comes the best time of year for seasonal fruits and vegetables! As we get closer to fall, the cornucopia will be overflowing with the results of the summer harvest, leading to an increase in fruits and vegetable sold, bought, and consumed. This is the time of year to take advantage of this seasonal trend, and promote the goods needed to accommodate your customer’s fresh-picked bounty. The journey from the farm to the store or restaurant is the easy part, as everything travels in bushels. Once it reaches the...
It’s a vastly different world than it was 40 years ago. “Tree-Hugger” is no longer an insult in today’s society- in fact, it’s those people not hugging trees that are chastised! Between government regulations to reduce emissions, and societal perceptions of corporate sustainability, being green is becoming more important than ever. The green economy is actually expected to get even greener, with expected industry growth over the next 5 years to be an annual average of 5.2% according to a study performed by IBISWorld. As the economy overall recovers, more and more companies are willing to spend a little bit...