Genpak Reinvents Take-Out with Innovative Close-Off Dinner Container
Have you ever taken leftovers or a carry-out meal home in a portioned clamshell container, only to arrive home and find noodles in your dessert? It’s an unfortunate side effect of the segmented carry-out container, and one that restaurant owners try to circumvent with the use of portion containers and lids.
While portion cups keep food where it belongs, it also equates to an added expense and another case of product in the kitchen. While this setup may be less than ideal, it is a best practice in ensuring that customers enjoy a meal that isn’t an impromptu casserole. While it may be hard to believe, it’s been over 50 years since the advent of the clamshell take-out container, and it’s taken that long for someone to finally develop an innovation that works better for the business, AND the customer.
Less Mess, Less Cost
Genpak has introduced a new takeout container that is certain to please. The innovative, new Close-Off Dinner Container (#203CO)has three separate compartments for food storage, in both the lid AND the base, that when closed, forms a seal around each segment. This design modification serves to keep the food in place after it has been closed by creating floor-to-ceiling walls that reduce food mingling, and the eliminates the need for additional packaging-within-packaging. To understand just how effective this new design really is, check out the demonstration below where the packaging is put to a rigorous shake-test.
A Money-Saving Innovation
While Genpak’s Close-Off Dinner Container is just breaking into the market (and may have a slightly longer lead time upon initial ordering) it is a unique and innovative packaging upgrade that will make any foodservice account the envy of their competition. If you take into account that carry-out meals are a rapidly growing segment in foodservice sales, and that dine-in revenue has been shrinking over the past few years as more restaurants offer carry-out options, it only makes sense that carry-out packaging becomes more economical and sophisticated.
Think about the numbers: Each portion cup and lid used in a traditional clamshell container adds an additional 10-15% to the cost of each take-out order– that is a numerical fact. It also costs a business additional inventory holding costs, and requires space to store additional cases of packaging products. A restaurant or foodservice establishment can effectively eliminate these overlooked expenses by consolidating their take-out packaging into one, convenient and effective container.
Of course, the added benefit in addition to saving money, is that hungry customers will no longer have to learn what coleslaw mixed with macaroni tastes like (unless they like that sort of thing!)
Amy Ullsperger, All rights Reserved. Written For: DSR Sales Support Blog