RJ Schinner's Sales Support Blog For Jan/San, Foodservice and Paper Distributors

How Duracell is Increasing Distributor Selling Power

Take a moment to look around you- how many battery-operated devices are within arm’s reach? In 1970, the average number of battery-operated devices in the workplace was five. Today, the number has ballooned to 30 devices! From calculators, to wireless mice and keyboards, to smoke detectors, to radios, batteries keep a business running smoothly. As of 2013, the current US alkaline battery market is valued at $3.8 billion. That’s an 18% increase over 2005! Do you know where your customers are purchasing their batteries? If it isn’t from you, that likely means that they are buying from the likes of...

Free Dial DUO Dispensers and Spiffs for DSRs!

Through the end of the year, Henkel is offering a special promotion on Dial DUO Foam Dispensers and soap! I know what you’re thinking- “My customer’s already have hand soap dispensers!” But did you know…1000 consumers were asked which soap dispenser they’d prefer to use in a public restroom, and 86% preferred Dial over GOJO or an unnamed dispenser. Now, as a DSR, you are eligible for a $3 Spiff per case on all new sales of Dial DUO refills! Customers, when asked why they prefer Dial, stated that they enjoy the smell, know the brand, and they appreciate the...

Preparing a Toolkit for Cold and Flu Season

If this winter will be anything like last year, the majority of the country should be preparing for a long, cold, snowy winter. (Great for shovel sales, bad for us.) As you would expect, being cooped up indoors for months on end with the heat blasting creates a perfect environment for germs to shack up with their unwilling hosts. While the CDC jury is still out on the severity of this year’s flu season, it’s always better to prepare for the worst, especially considering we may be in for a rough season overall. In the sales and distribution industry, the...

It’s Not Too Late to Qualify for Q3 Incentives!

With three weeks left in the quarter, it’s time to evaluate sales to make sure you’re taking advantage of all available incentives and rebates! It’s an easy way to boost sales, and a great way to earn a little extra money by reducing the costs of qualifying products. Listed below is a recap of rebates available to you and your customers, and what you need to do to earn them before it’s too late!   3rd Quarter Rebates Diversey has offered three segmented rebates for Distributors in Q3, covering the categories of laundry, dishcare, and all Detergent products. The rebates...

Simplify Sanitation with Steramine 1-G Tablets

Would you have a pint of beer with a perfect stranger? What if you had to share the same cup? I’m sure most people would cringe at the idea, simply because you just never know where that mouth has been. That is exactly why in commercial applications, the law requires a third sink sanitation system. Without this important third step, infectious diseases can easily be spread through beer glasses, spoons, or anything that comes in contact with a stranger’s bodily fluids. There’s a conveniently packaged, pre-portioned product on the market for sanitizing purposes called Steramine 1-G. In a handy tablet...

Make Your Customer’s Trash Your Business!

Everyone has trash. As a distributor sales representative, it’s up to you to really dive in and get to know your customer’s garbage! Now, I’m not implying that you become nosy, or that you physically dive in and swim around in refuse (unless of course you’re into that sort of thing.) In fact, knowing your customer’s garbage is as easy as downloading a training app from Heritage Bag, designed to turn garbage greenhorns into can liner consultants! With this one, convenient app you can become a garbage solutions expert, readily advising your customers on the pros and cons of the...

Prepare Your Customers For the Seasonal Harvest!

While it’s winding down, it is still summertime, and along with that comes the best time of year for seasonal fruits and vegetables! As we get closer to fall, the cornucopia will be overflowing with the results of the summer harvest, leading to an increase in fruits and vegetable sold, bought, and consumed. This is the time of year to take advantage of this seasonal trend, and promote the goods needed to accommodate your customer’s fresh-picked bounty. The journey from the farm to the store or restaurant is the easy part, as everything travels in bushels. Once it reaches the...

Raise a Glass for International Beer Day!

Did you know that the first Friday in August is International Beer Day? It only took almost 10,000 years to earn a day of recognition, but in 2007, two ale-loving guys decided that beer deserved it’s very own holiday. Beer has a long, rich history dating back to the earliest evidence of it’s existence in 7000 BC, and holds the title of the oldest recorded recipe in the history of mankind (thanks to the Sumerians.) That makes beer older than the domestication of the cow, and the invention of the wheel! Just think- before man ever even conceived of an...

Understanding Proper Glove Use in Healthcare Settings

Gloves are an important part of many of your customer’s safety and sanitation procedures. From healthcare to food service, to auto mechanics and nail technicians, wearing gloves not only protects the employee, but the customers or patients as well. What happens, though, when gloves are not being used properly? Are your customers using the right gloves, and practicing proper hand hygiene? A recent study shows that this may not be the case. According to a study published June 20th, 2013 by Antimicrobial Resistance and Infection Control, gloves were being used improperly 42% of the time in the healthcare settings observed....

Help Your Customers Go Green, with Green Literature!

It’s a vastly different world than it was 40 years ago. “Tree-Hugger” is no longer an insult in today’s society- in fact, it’s those people not hugging trees that are chastised! Between government regulations to reduce emissions, and societal perceptions of corporate sustainability, being green is becoming more important than ever. The green economy is actually expected to get even greener, with expected industry growth over the next 5 years to be an annual average of 5.2% according to a study performed by IBISWorld. As the economy overall recovers, more and more companies are willing to spend a little bit...