RJ Schinner’s Real Time Purchasing Power
While the days of dictating purchasing orders over the phone and waiting for catalogs in the mail haven’t disappeared, the faster pace of business and the necessity of real-time digital communication have driven wholesalers to augment their customer service offerings for a variety of customers. Wholesalers have added portals for e-commerce as well as e-commerce platforms that distributors can integrate onto their own sites for added functionality. Both options make it easier to buy cleaning products online.
“Our customers vary in size and technology needs so we offer a variety of solutions,” says Brian Schuster, marketing manager for Saalfeld Redistribution, Loveland, Ohio. “Many of our customers shop our online catalog for product availability and place orders, but we also integrate directly with customers’ purchasing systems for seamless ordering and invoicing.”
These information-rich websites give distributors the freedom to access private account data on their own time, and the power to place orders at will. On the wholesaler side, these web capabilities free up the time of salespeople and customer service reps, requiring less administrative work and enabling them to engage more in relationship-building with distributors.
“It facilitates the processes for both customer service and our outside salespeople,” says Jeff Heeren, vice president of RJ Schinner Co., Menomonee Falls, Wis. “We want our field sales team to strategically work with their distributors. If they’re simply answering questions like, ‘What’s your price?’ and ‘Do you have it in stock?’ that’s not strategic. So we want to help the distributor grow the top line and improve the bottom line. To do that, we have to do more than answer questions of that simple nature.
(Source)© Copyright Amy Ullsperger, All rights Reserved. Written For: DSR Sales Support Blog