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3 Keys to Selling Green

 3 Keys to Selling Green Disposable Products Effectively Contributed by Michael Mirarchi, Manager of Sales Training at RJ Schinner. I was training a group of Foodservice DSR’s and the subject of selling green products was raised. The question was, “How can we sell green products to our customers who don’t want to pay the extra money?” The best way to answer this question is by first understanding that there are different types of green buyers. At a trade show, I met the following customers:   The Environmentalist Buyer: He was from Vermont and was totally into the green movement. He...