Tagged: hoffmaster

Digital Print Napkins – A Great Marketing Tool

Tired of those plain white napkins under your drink?  Are you looking to offer your customers a little pizazz and a way to brand their business?  A smart idea, though not entirely new, is advertising on napkins! Mike Blaney, author of the blog “Good Ideas Are a Dime a Dozen, But Implementation is Priceless” explains this concept well in his 2007 article Napkin Advertising.  “Similar to tissue pack advertising in Japan, the idea is to get an advertisement directly into consumers’ hands—and for longer than one might look at a leaflet before tossing it into the nearest trash can. Like...