Technology Essential to Foodservice Growth
Technology is becoming increasingly important in daily life, and is being used in ways previous generations never could have imagined. In the foodservice industry, it’s becoming a do-or-die necessity, leaving those without the latest innovations left behind. TheDailyMeal.com observes that the industry is “more dependent on technology than most restaurateurs realize, and foodservice as a whole lags far behind when it comes to incorporating technological advances into their marketing and operations.”
The article goes on to discuss the importance of a technological presence in foodservice to today’s and future generations. Aside from the obvious needs such as cooking equipment and food storage, a strong web presence is essential in allowing your customers to find you.
“With a whole new generation of consumers who never bother to open a Yellow Pages, it can mean the difference between life and death for a restaurant if they don’t opt to develop a solid web page that advertises their establishment and which is searchable not only from a desktop computer, but by mobile searches as well.”
This means that today’s customers are making more decisions based on smart phone searches, the internet, and web reviews, and less by word-of-mouth or reputation. To establish a presence, having a good website is essential.
By maintaining a user-friendly website, you allow your customers to explore your offerings and interact with you as a company, building relationships that ultimately lead to increased revenue. For example, at RJSchinner.com, customers can search for products in multiple formats, discover our vendors, access resources such as relevant tips and videos, and read our blog filled with timely news and insight related to the industry.
Social Media also plays a huge role in today’s technological marketplace, with more and more adults spending time on Facebook, Twitter, and other relevant sites. Web 2.0 is all about having an open conversation with your customer base, and that means being technologically savvy enough to be accessible to them.
In the competitive foodservice industry, these external technologies allow you to communicate with your customers and grow as a business. Whether it’s through social media, an interactive website, or a blog, the foodservice industry must adapt to the changes that the current generation has come to expect, or they will find themselves rapidly falling behind.
© Copyright Amy Ullsperger, All rights Reserved. Written For: DSR Sales Support Blog